In celebration of its centenary year this May, Selfridges will be bathed in its iconic Pantone 109. Throughout the store, visitors will find many collaborations with influential designers, all created in Selfridges yellow.
A notable mention goes to Giles Deacon’s made-to-order PVC dress and Christian Louboutin’s signature red sole with its new yellow peep toe detail.
Giles will also be performing a DJ set along with Designer Henry Holland at the Big Yellow festival, one of the many events planned for the May celebrations. I’ve actually seen Giles perform live and he had the crowd going wild with his crazy track selections!
To see more of the Selfridges window displays, turn to page 2.